Corporate Identity

Situation analysis

A new client hired Trophic to define its core messaging and differentiate itself from other players in the virotherapy and greater immuno-oncology space to ensure a successful industry debut that would make a splash and set the tone for future business development.

The tactics

The results

Implementing a Compelling Online Presence

Trophic successfully led the efforts to launch the company’s new webpage and ensure that its unique corporate story and name were represented in an equally stand-alone website. The company received overwhelmingly positive feedback on its launch and became an attractive biotech to watch as a biotech harnessing the power of arena viruses to create novel antivirus therapeutics for cancer.